Apush

The Sunflower Over the summer we read the book â€Å"The Sunflower†, a story written by Simon Waistlines. The story consists of a man named Simon having to make a choice of to forgive someone that has brought him great pain. Simon Is faced with Nazi asking for forgiveness for all the people he has killed over the years. Simon makes a choice but later regrets It. The book â€Å"The Sunflower† starts with Simon Waistlines being put Into a concentration camp during the Holocaust.He lives his life as a prisoner day by day until one day he is taken with a group to clean trash at a hospital. While walking through the town to the hospital he sees a cemetery for Nazi soldiers. He noticed that each grave had a single sunflower planted on top of it. When Simon reaches the hospital he is called inside by TA nurse who brings him too patient's room. The room he was brought to was the one of a dying Nazi named Karl. Simon was stuck in Kart's room listening to his story about what he has done to Jews, the people he has killed and his mother.When Karl is done telling his story, he begs Simon for forgiveness. Without answering Simon leaves. He couldn't decide whether it was a good idea or not to forgive the Nazi. The day after, Simon is brought back to the hospital. The nurse again brings him inside and instead of going to the patient's room she gives him Kart's possessions. Karl had passes away the night before. One day after Simon is freed from the camp, he goes to visit Kart's mother's house. He thinks it will help him decide whether or not he made the right decision of not forgiving Karl.After he speaks to her, he still can't decide whether he made the right decision. At the end of the story he asked the reader what they would have done the same thing. I understand why Simon made that decision he did. I would've done the same thing. In anger a lot of decisions are made. Simon was Just very angry with Karl because he killed his own people. Asking for forgivenes s from something Like that Is a big thing. If I were Simon I would've done the same exact thing. I would have been angry with the man who killed a lot of my family friends and to ask for forgiveness after too.I would have never forgiven that man. Push By Holloway 4 forgive someone that has brought him great pain. Simon is faced with Nazi asking for later regrets it. The book â€Å"The Sunflower† starts with Simon Waistlines being put into a until one day he is taken with a group to clean trash at a hospital. While walking hospital he is called inside by TA nurse who brings him to a patient's room. The room speaks to her, he still can't decide whether he made the right decision. At the end of because he killed his own people. Asking for forgiveness from something like that is a Apush CHAPTER 11 * The tie between Aaron Burr and Jefferson meant that Jefferson had to be elected by the house of reps. * Jefferson and his secretary kept financial policies like funding, assumption, and the Bank of the U. S. in place. * The Jeffersonian Republicans showed their hostility by trying to impeach Justice Samuel Chase. * Marbury vs. Madison established judicial review; the right of the Supreme Court to declare legislation unconstitutional. * Jefferson cut the army to 2500 men because he thought a large army was a threat to liberty and economy. Jefferson’s deepest doubt about the Louisiana Purchase was that the purchase might be unconstitutional. * Lewis and Clark expedition demonstrated the viability of an overland American route to the Pacific. * After 1805, American shipping was severely hurt by trade restrictions imposed by both the British and French. * After the Chesapeake Affair Jefferson could have easily declared war on Britain with the enthusiastic support from both the Federalists and Republicans. (what is Chesapeake affair? ) * Jefferson’s embargo badly hurt Federalist New England as well as southern and western farmers. New Englanders overcame the effects of the embargo by trading illicitly with Canada and developing more domestic manufacturing. * The most revolutionary development in the critical election of 1800 was the peaceful transition of power form one political party to its opponent. * One federalist policy that Jefferson quickly overturned was the excise tax. * Jefferson was forced to reverse his strong opposition to substantial military forces b/c of the plunder and blackmailing of American shipping by North African states. Although greatly weakened after Jefferson’s election, the Federalist party’s philosophy continued to have great influence through the federalist judicial rulings of John Marshall * The tern â€Å"midnight judges† refers to Federalist judges appointed by Pres. John Adams at the l ast moments of his administration. * The republicans failure to impeach Supreme Court justice Samuel Chase established the principle that impeachment should be used only for â€Å"high crimes and misdemeanors† and not as a political weapon. * Jefferson focused his military construction policy primarily on building several hundred small gun boats. Embargo Act prohibited all foreign trade. * The crucial foreign goal for many â€Å"war hawks† in the war of 1812 was the capture and annexation of Canada. * Tecumseh and the prophet created a pan Indian military alliance against white expansion and also urged Native Americans to resist white ways and revive their traditional culture. * Native American resistance east of the Mississippi river was effectively crushed in the two battles of Tippecanoe and Horseshoe Bend. CHAPTER 12 * Napoleons decision to repeal his blockage decrees in response to Macon’s Bill No. 2 demonstrated how Madison was manipulated by napoleon. The large western delegations in Congress were very concerned about foreign policy issues such as Canada and maritime rights. * A good deal of western hostility to Britain arose b/c the war hawks believed that the British were supplying the Native Americans. * New Englanders did not want to acquire Canada at all. * Even though the New England shippers were most affected by overseas trade they did not want to confront Britain on issues for impressment and maritime rights. * American naval forces under Perry and Macdonough thwarted British-Canadian invasion threats to Detroit and upstate New York. Clay’s and Calhoun’s plans for an extensive system of federally funded roads and canals were blocked by Republican presidents who had constitutional objections. * The Era of Good Feelings under President Monroe was broken by the Panic of 1819 and the battle over slavery in Missouri. * B/c of its wildcat banking practices and land speculation, the west was hit especially hard in th e panic of 1819. * Missouri compromise: Missouri a slave state, Maine a free state and no more slavery would be permitted in the Louisiana Purchase territory north of the southern boundary of Missouri. John Marshalls Supreme Court rulings generally defended the power of the federal government against the power of the states. * The greatest American military successes of the War of 1812 came in the naval battles on the Great Lakes and elsewhere. * Two prominent American military heroes who emerged from the War of 1812 were Oliver Hazard Perry and Andrew Jackson. * The American victory in the Battle of New Orleans proved essentially meaningless b/c the peace treaty had been signed several weeks before. * The terms of the treaty of Ghent nding the War of 1812 provided that the two sides would stop fighting and return to the status quo before the war. * One significant consequence of the War of 1812 was an increase in domestic manufacturing and economic independence. * A significant int ernational consequence of the war of 1812 was a growth of Canadian patriotism and nationalism. * The new nationalistic feeling right after the war of 1812 was evident in the development of a distinctive national literature, an increased emphasis on economic independence, and a new pride in the American army and navy. * MuCulloch vs. Maryland: Justice John Marshall said that the federal bank of the U. S. was constitutional and no state had the right to tax it. * Daniel Webster joined John Marshall in expanding the power of the federal government at the expense of the states. * Andrew Jackson’s invasion of Florida led to permanent acquisition of the territory after Secretary of State Adams further pressured Spain to cede the area to the U. S. * The original impetus for declaring the Monroe doctrine came from a British proposal that American join Britain in guaranteeing the independence of the Latin American republics. The Monroe Doctrine asserted that the U. S. would not tolerate further European intervention or colonization in the Americas. * The immediate effect of the Monroe Doctrine at the time it was issued was very little. CHAPTER 13 * The â€Å"New Democracy† was based on the ending of property qualifications for the ballot in most states. * The voters failed to give an electoral majority to a ny candidate in 1824, so the house of reps. had to choose the president form among the top three candidates. * President Adams attempted to uphold strong nationalistic principles in a time of rowing sectionalism. The south and its leading spokesman, Calhoun, favored the tariff of 1816 but opposed the stronger tariff of 1828. * The election campaigns of 1828 were more about personalities and mudslinging than on the issues of tariffs and popular democracy. * The election of 1828 was in some ways a â€Å"revolution† of the common people of the West and South against the older, entrenched governing classes of the East. * The Jacksonians practiced their belief that the ordinary citizen was capable of holding almost any public office w/o particular qualifications. * One consequence of the spoils system was the building of the powerful political achienes based on favors and rewards distributed to political supporters. * In the Hayne-Webster debate, the southerner Hayne defended the doctrine of nullification by the states, while Webster attacked it as contrary to a union formed by the while American people rather than by the states. * An essential cause of the â€Å"New Democracy† was the increased stake in politics felt by ordinary citizens after the panic of 1819 and the Missouri Compromise. * A new, more democratic method of nominating presidential candidates was the national nominating convention. * The Jacksonian charge of a â€Å"corrupt bargain† to gain J. Q. A. the presidency arose b/c Clay was named secretary of state after throwing his support to Adams. * The New Democracy arose partly b/c economic distress and the issue of slavery in Missouri stimulated a heightened public awareness of politics. * One political innovation that illustrated the new popular voice in politics was the rise of national party conventions to nominate presidential candidates. * Adam being stubborn and prickly, his support for national roads, a notional university, and an astronomical observatory, and his anti-western land and Indian policies made his presidency a political failure. In the battle over the â€Å"Tariff of Abominations,† New England backed high tariffs while south demanded lower duties. * Under the surface of the South’s strong opposition to the â€Å"tariff of Abominations† was a fear of growing federal power that might interfere in slavery. * John C. Calhoun’s theory of â€Å"nullification† was based on the idea that states should be able to declare invalid those laws they deemed unconstitutional. * The concept of a political â€Å"revolution of 1828† rests on the increased involvement of ordinary voters in the political process. One of the central beliefs of the new Jacksonian democracy was that office holding should be open to as many ordinary citizens as possible. * One consequence of the spoil system was an increase in incompetence and corruption in government. * The Peggy Eaton affair contributed to the bitter, personal political conflict between Andrew Jackson and Calhoun. * Jackson’s Maysville Road veto signaled his opposition to Henry Clay’s American System. * In his debate with Hayne, Daniel Webster argued that the federal government had formed by the people and the states had no right to nullify federal law. CHAPTER 14 * Jackson ended South Carolina’s threat of nullification and secession by political pressure, compromise, and the threat of military action. * No states backed up South Carolina and their act of nullification against the federal government. * Jackson used his veto of the bill to recharter the bank of the U. S. to mobilize the common people of the west against the financial elite of the east. * The anti-Masonic third party of 1832 appealed strongly to American suspicion of secret societies and to anti-Jackson evangelical Protestants. * Jackson finally destroyed the Band of the U. S. y moving federal deposits to state banks; the independent treasury was not established until 1840. * Jackson defied the Supreme Court and ordered eastern Indians removed to Oklahoma. * American settlers in Texas clashed with the Mexican government over issues of slavery, immigration, and legal rights. * The Whig party eventually coalesced into a strong anti-Jackson party with a generally nationalistic outlook. * Van Buren suffered the bad effects of the anti-bank battle, especially in the panic of 1819. * The Whigs pretended that Harrison was from a poor background to form the basis appeal. Van Buren last the election of 1840 partly b/c voters connected him with the hard times caused by the panic of 1837. * The Whigs favored harmony and activism. The Democrats favored liberty and equality. * The two-party system placed a premium on political compromise within each party and thus tended to reduce the ideological conflict between the parties. * The nullification crisis in South Carolina ended when Henry Clay pushed through a compromise tariff that enabled South Carolina to save face. * Jackson’s veto if the bank recharter bill represented a bold assertion of presidential power on behalf of western farmers and other debtors. Among the new political development that appeared in the election of 1832 were third-party campaigning, national conventions, and party pla tforms. * Jackson’s Specie Circular declared that all public lands would have to be purchased with â€Å"hard† or metallic money. * One of Andrew Jackson’s weapons in his was against Nicholas Biddle’s Bank of the U. S. was removing federal deposits from the bank and transferring them to â€Å"pet† state banks. * One important result of President Jackson’s destruction of the bank of the U. S. was the lack of a stable banking system to finance the era of rapid industrialization. In theory, the U. S. government treated the Indians east if the Mississippi River as sovereign nations with whom the government negotiated and signed binding treaties. * Some eastern Indian peoples like the Cherokees were notable for their development of effectiveness agricultural, educational, and political institutions. * In promoting his policy of Indian removal, Jackson defied rulings of the U. S. Supreme Court that favored Cherokees. * The end result of Jacksonâ⠂¬â„¢s Indian policies the forcible removal of the most southeastern Indians to Oklahoma. * A particular source of friction b/w the gov’t. f Mexico and the immigrant settlers in Texas was the settlers’ importation of slaves. * In the aftermath of the successful Texas Revolution, Texas petitioned to join the U. S. but was refused admission. * The panic of 1837 and subsequent depression were caused by overspecutlation and Jacksons financial policies. * Whig Party: Henry Clay and Daniel Webster. Tended to favor a strong federal role in economic and moral issues. CHAPTER 15: * American frontier life was often plagued by poverty and illness. * The influx of Irish immigrants contributed to the rise of nativism and anti-Catholicism. Most early American manufacturing was concentrated in New England. * The principle of â€Å"general incorporation† permitted individual business people to apply for limited-liability corporate charters from the state legislatures. * The ear ly industrial revolution involved jobs with long hours and low wages. * Early labor unions made very slow progress; partly b/c the strike weapon was illegal and ineffective. * The steel plow and mechanical reaper helped turn American farmers from subsistence farming to commercial, market-oriented agriculture. * By 1840, canals were cheaper and more effective than highways. The Erie Canal’s great economic effect was to create strong east-west commercial and industrial links b/w the Northeast and the West (Midwest). * The railroad met much early opposition, especially from canal interest. * In the sectional division of labor that developed before the civil war, the south generally provided raw materials to the Northeast in exchange for manufactured goods, transportation, and commercial services. * Most women remained outside the market economy, in the home. * American industrial cities were the sites of a slow but steady rise in wage rates for most workers. By the time of the c ivil war, telegraph lines had been stretched across both the Atlantic Ocean and the North American continent. * The experience of frontier life was especially difficult for women. * As late as 1850, over one-half of the American population was under the age of thirty. * The primary economic activity in the Rocky Mountain West before the civil war was fur-trapping. * Americans came to look on their spectacular western wilderness areas especially as one of their distinctive, defining attributes as a new nation. The American painter who developed the idea for a national park system was George Catlin. * Two major sources of European immigration to America in the 1840’s and the 1850’s were Germany and Ireland. * One Consequence of the influx of new immigrants was an upsurge of anti-Catholicism. * Industrialization was at first slow to arrive in America b/c there was a shortage of labor, capital, and consumers. * The first industry to be shaped by the new factory system of m anufacturing goods was textiles. * Wages went up for most American workers in the 19th century except for women and children. A major change affecting the American family in the early 19th century was a decline in the average number of children per household. * The first major improvements in the American transportation system were steamboats and highways. * The new regional â€Å"division of labor† created by improved transportation meant that the south=cotton, the west=grain and livestock, and the east= manufacturing. * One effect if industrialization was a rise in the gap between rich and poor. * A major new technological development that linked America more closely to Europe was the transatlantic cable.

Can Globalization Be Reversed Essay

With the coming of the industrial age, the wheel of progress turned. Factory based mass production replaced independent artisans, who now worked for business firms (Volti, 2009, p. 187). The workers became dependant on businesses to provide facilities to work in, tools to work with, and wages to take home, creating a society of employees (Volti, 2009, p. 187). Since work and income was now dependant on the factories, workers need to find homes in relative proximity, thus leading to higher density of individuals within the urban areas surrounding the manufacturing centers. With urbanization came a need for production and transportation of food to the growing cities. In the 18th and early 19th centuries, this food was generally produced locally on the surrounding farmlands with only the occasional delicacy imported from a foreign land. While factory work was hard and the hours long, people chose it over subsistence farming as it lead to a better standard of living for themselves and their offspring. Bertha Black remembers her family’s move to a mill town: We all went to work, in the Amazon Cotton Mill and we all worked there all our lives. We were all anxious to go to work because, I don’t know, we didn’t like farming. It was so hot from sunup to sundown. No, that was not for me. Mill work was better. It had to be. Once we went to work in the mill after we moved here from the farm, we had more clothes and more kinds of food than we did when we was a farmin’. And we had a better house. So yes, when we came to the mill life was easier (Rivoli, 2009, p. 110). Thus began urbanization which continues to this day, with 50% of the global population residing in urban centers (Satterthwaite, 2010, p. ). This urbanization is directly coupled with wealth, where the â€Å"more urbanized a country, the higher the individual incomes (Satterthwaite, 2010, p. 1)†. The United States, one of the top 20 global incomes per capita (World Bank, 2011, p. 1), supports this, as 82. 1% of the population live in urban centers (Satterthwaite, 2010, p. 2). Urbanization trends have been linked to enhanced democracy, technological innovations, economic progress, and higher living standards (Satterthwaite, 2010, p. 2). Is it any wonder then that â€Å"[n]o matter the path of economic development a country has chosen, urbanization remains an inevitable outcome of this effort across the world (Satterthwaite, 2010, p. 1)†. As the living standards and population densities of urban centers increase, so too do the distance that food needs to be transported. Today, a large urban center, like the greater New York City metropolitan area with a population of over 21 million people (US Census, 2010), has to reach to great distances for its food. This is because 1. acres of arable land are required per person to maintain the diverse diet American’s enjoy (Pimentel & Giampietro, 1994). This translates to 25. 2 million acres of arable land being required to feed New York City. Thus 7% of the US population (US Census, 2010) requires 10% of America’s farmland (USDA, 2012, p. 56). It should come as no surprise then that our agriculture imports exceeded $94 billion in 2011 (USDA, 2012, p. 90). The comparative wealth of the American populace, coupled with their culinary desires leads to a demand for imports of produce and other horticultural items during the off seasons in the US. Put another way, Americans’ desire for fresh tomatoes on their Del Taco tacos in February in the American northeast drives global trade to farmers in Central and South America. The motivation of the labor market, to increase quality of life, explains the willingness of individuals to accept factory work and their desire to progress to better, higher paying jobs. Neo-classic economic theory explains business motivation to achieve maximum profitability through efficiency of production (Weintraub, 2002). Efficiency is maximized through three inter-related and adjustable parameters: technology; labor; materials. Technology, as expressed in terms of facilities and equipment, is a fixed cost of production, whereas labor and materials, including transportation expenses, remain variable costs (Starr, 2008). In achieving the optimal balance, any large discrepancy will heavily weight the calculation. For example, the wages for textile workers in southeast Asia are 7% of the wages in United States (Rivoli, 2009, p. 104). This large of a differential in the variable cost makes it virtually impossible to create an equivalent model through enhanced technology, especially when most technology advances can be applied to factories located in the lower labor cost countries. Thus Rivoli’s â€Å"Race to the Bottom† continues (Rivoli, 2009, pp. 92–104), bringing with it industrialization and urbanization. As with any race, there are winners and losers. The countries acquiring the manufacturing jobs and the companies maximizing their profits through relocating manufacturing to the lower labor cost countries are obvious winners. The employees of the factories being off-shored are initially the losers, until the race progresses to the next industrial sector. A clear example of this is the Carolinas, where many textile worker’s jobs have been lost to southeast Asia, now have opportunities for better paying jobs in auto manufacturing. BMW opened a plant in Spartanburg, SC, the middle of the cotton belt, which generates over $1. 2 billion in wages and salaries annually (Ramsey, 2009). Thus the race continues, moving from industry to industry, as total production cost dominates companies’ decisions on where to locate manufacturing. However, many of those losing their jobs in America raise the cry to stop globalization, reconstitute local manufacturing and local food markets. This would not appear to be a feasible alternative for three reasons. First, the degree of urbanization present in the United States makes it unreasonable to expect food to be produced locally. Similarly, the relative wealth and current lifestyle lead many to expect and demand fresh produce year round. Together, these preclude a shift to locally grown and produced foods. Second, most companies in America today have some aspect of globalization present in their value chain. This can be upstream in their suppliers of materials and/or equipment or downstream in their customers. This is readily apparent in large corporations, such as Nike and WalMart, but it is also present in smaller companies. Rygaard Logging, Inc. out of Port Angeles, Washington is a good example. This small company relies on equipment imported from South Korea and Germany to harvest logs. China has become the largest buyer for timber from the northwest, thus becoming an attractive customer for Rygaard (Springer, 2011). Unwinding these value chains to bring manufacturing back to America may be possible, but would require the will of politicians in Washington to face the public backlash as prices increased, and selections decreased (Rivoli, 2009). Third, the growing population requires more land be utilized for their living and working environment. Current estimates show each person in the US consumes one acre for housing, work facilities, and supporting infrastructure (World Bank, 2011). Further, the current population growth is over 50,000 new people per week (Pimentel & Giampietro, 1994), meaning that over 2. 5 million acres of arable land or bio-diverse forest land is lost annually, increasing the pressure on food production. Plus, these people are generally employed by firms that rely on globalization in their value chain, as described above. Together, these factors make it highly improbable that the US can return to 100% locally produced foods and companies whose value chain resides 100% within America’s boarders without significant changes in lifestyle.

The role of corporate identity in the Malaysian higher education sector

The Role of Corporate Identity in the Malayan Higher Education SectorIdentity, image and repute are the chief docket of organisation through corporate communicating activities. Van Riel ( 1997 ) survey found that there are three chief constructs in corporate communicating that are ever being studied by bookmans. The constructs are corporate individuality, corporate repute and communicating direction. On overall, corporate communicating is referred to as communicating, added with advertisement, media matter, fiscal communicating, employee communicating and crisis communicating. In order to be effectual, every organisation needs a clear sense of intent that people within it understand. They besides need a strong sense of belonging. Purpose and belonging is the two aspect of individualities. Every organisation is alone and the individuality must jump from organisation ‘s ain roots, its personality, its strengths and its failings. The individuality of the cooperation must be so clear that it becomes the yardstick against which its merchandises and services, behaviours and actions are measured. This means that the individuality can non merely be a slogan, or a aggregation of phrases: it must be seeable, touchable and all encompassing. Everything that organisation does must be an avowal of its individuality. In globalisation universe, both academic and concern involvements in corporate individuality have increased significantly in recent old ages. Organizations have realised that a strong individuality can assist them aline with the market place, attract investing, actuate employees and serve as a agency to distinguish their merchandises and services. Identity is now widely recognised as an effectual strategic instrument and a agency to accomplish competitory advantage ( Schmidt, 1995 ) . Thus, many organisations are endeavoring to develop a distinguishable and recognizable individuality. Certain features of an efficacious corporate individuality include a repute for high quality goods and services, a robust fiscal public presentation, a harmonious workplace environment, and a repute for societal and environmental duty ( Einwiller and Will, 2002 ) Harmonizing to Melewar and Sibel Akel ( 2005 ) , the globalization of concern has eventually been embraced by the higher instruction sector in which instruction is seen as a service that could be marketed worldwide. Universities and other establishments of higher instruction have to vie with each other to pull high quality pupils and academic staff at an international degree. Hence, competition is no longer limited within national boundary lines. As instruction and preparation become a planetary concern sector, instruction selling is developing criterions more kindred to consumer goods selling. This presents several challenges for Malayan universities such as the development of a more client orientated service attack to instruction and an increased accent on corporate image. In a market where pupils are recognized as clients, universities have to implement schemes to keep and heighten their fight. Higher instruction sector in Malaysia develops quickly since 1990. Now, Malaysia has 20 public universities offering a assortment of classs and 100s of private universities. Competition is non merely within the state, but regionally and globally. The university needs to develop a competitory advantage based on a set of alone features. Furthermore, universities need to pass on these features in an effectual and consistent manner to all of the relevant stakeholders. Under these fortunes, universities have eventually realized the function of corporate individuality as a powerful beginning of competitory advantage.They understand that if managed strategically, corporate individuality can assist them develop a competitory border over rivals ( Olins, 1995 ) . As a consequence, a turning figure of universities have started to develop and implement corporate individual ity programme as portion of their strategic rowth and enlargement ( Baker and Balmer, 1997 ) .Reappraisal of LiteratureCorporate individualityBirkigt and Stadler ( 1986 ) derived from Cornelissen and Elving ( 2003 ) refer to corporate individuality as the strategically planned and operational self-presentation of a company, both internal and external, based on an in agreement doctrine, long term company ends, and a peculiar coveted image, combined with the will to use all instruments of the company as one unit achieved by agencies of behavior, communicating and symbolism. Although universities are a higher instruction establishment organic structure instead than a corporate company, they have somehow embodied a corporate mentality in its quest to recognize its mission statement as an in agreement doctrine outlined earlier. Give this state of affairs, university is extremely prudent in its attempt to accomplish what it has set out to carry through by foremost, beat uping its tools an d means to pass on its individuality to its groups. In recent old ages, the importance of the corporate image has been recognized. One of the grounds behind this is the turning involvement in surveies of corporate image. The organisation considers that the transmittal of positive image is an indispensable stipulation for set uping a commercial relationship with mark groups ( van Riel, 1995 ) . Congruent with statements by Birkigt and Stadler ( 1986 ) and Alessandri ( 2001 ) who posit that corporate individuality needs to be founded upon the mission statement of a corporate entity, university, in advancing its academic excellence, has significantly rallied its forces in geting at a logo that is really much stand foring the organisation and what it has to offer based on its mission statement. Olins ( 1995 ) outlines four phases in constructing an individuality plan. First, probe, analysis and strategic recommendations are carried out internally to find what a corporate entity should stand for. Insofar as university is concerned, it considers factors such as its place, market portion, nucleus values, cardinal thought, growing forms, size, corporate civilization, profitableness and fight in puting its ends. Olins ( 1995 ) argues that one time internal analysis and strategic recommendations have been carried out, the following phase is developing the individuality by agencies of behavioral alteration, individuality construction and name and ocular manner. Harmonizing to Birkigt and Stadler ( 1986 ) , corporate individuality is besides communicated through the behavior of a corporate entity where mark groups are able to be judged by the actions conducted by the entity in covering with external forces or stimulations. The creative activity of a logo is a portion of its individuality edifice procedure which represents what it stands for ( Olins, 1995 ) . In planing the ocular manner, university makes usage of different colorss in the logo. To take words of Olins ( 1995 ) , the intent of a symbol is to show the cardinal thought of the organisation with impact, brevity and immediateness. The usage of different colorss and their representation in the logo of the university does show the cardinal thought to portray university as a modern organisation founded upon healthy rules and administration. Olins ( 1989 ) argues that symbolism warrants consistent quality criterions and contributes to the trueness of clients ( in our instance, pupil as clients to the university ) and other mark groups ( the possible pupils ) . The 3rd phase of Olins ‘ Corporate Identity formation is launched and introduced to pass on corporate vision. The individuality of university must be communicated through the mass media, another medium of individuality formation. The concluding phase of individuality formation is execution. In alliance with its mission statement to market the university as a first pick, university should join forces with other organisations in its quest to raise consciousness. Olins ( 1995 ) corporate individuality direction needs to be considered in the same position as fiscal direction or information system direction as portion of corporate resource where uninterrupted attempts is necessary to implement and keep it. However, Melewar and Jenskin ( 2002 ) place five sub-const ruct to mensurate corporate individuality or organisation viz. communicating and ocular individuality ; behaviour ; corporate civilization ; market conditions ; house, merchandise and services. The theoretical account adapts a multidisciplinary attack in the analysis of corporate individuality. It unites the psychological, in writing design, selling and public dealingss paradigms of the corporate individuality. In this manner the theoretical account represents different positions and school of ideas of corporate individuality, taking for a balanced combination between these different subjects. Furthermore, in footings of its application, the theoretical account presents a practical tool for analysis with its simple construction summarised in a comprehendible in writing presentation. Communication and ocular imagetouch about corporate ocular image ; corporate communicating ; architecture and location and unmanageable communicating. Corporate ocular individuality of the administration is reflected by five chief constituents which are orporate name ; symbol and/or logotype ; typography ; coloring material ; and slogan ( Dowling, 1986 ; Olins, 1995 ) . Harmonizing to Olins ( 1995 ) these constituents â€Å" present the cardinal thought of the administration with impact, brevity and immediateness † . Meanwhile, corporate communicating defined by Van Riel ( 1995 ) is a direction instrument to make and harmonize favorable relationships with external and internal stakeholders. As pointed out by Markwick and Fill ( 1997 ) , it is critical to guarantee that consistent corporate communicating is delivered to all stakeholders. Melewar and Sibel Akel ( 2005 ) surveies on corporate individuality of the University of Warwick sort its stakeholders into two classs viz. in ternal ; and external stakeholders. The external stakeholders cover a broad scope of audiences from sentiment leaders ( concern, media, academic, believe armored combat vehicle, instruction specializer, government/political ) to alumnas and instructors. The internal audiences are divided into three chief groups – pupils ; academic ; and non-academic staff. In a research survey conducted by the University ( Opinion Leader Research ) it was found that overall cognition of the University differed well between these audiences: On the whole, a far higher proportion of internal as opposed to external audiences province that they know the University good. Among the internal audiences, the faculty members in peculiar, demo a low degree of cognition of the university ( Jones, 2001 ) . Corporate communicating covers direction, selling and organisational communications. Among the three, direction communicating is seen as the most of import ( Van Riel, 1995 ) . Top degree directors are s een as the chief medium of direction communications since they are responsible for conveying the corporate doctrine and vision to the internal stakeholders ( Melewar and Jenkins, 2002 ) . The constituent ofbehaviorconsists of direction behavior and employee behavior. Given the current demand for economic answerability and the increased focal point on consumer pick, universities are sing pupils and staff as clients. Consequently, to prolong the coveted degree of service quality, the relationship between administrative staff and faculty members, and administrative staff and pupils has become more structured. Therefore, the behavior of direction at universities is progressively resemblers that of a commercial company. Increasingly, faculty members acknowledge that a â€Å" corporate individuality refers to an administration ‘s alone features which are rooted in the behavior of employees † ( Balmer and Wilson, 1998 ) . As a consequence of decreased authorities support and a larger societal focal point on consumer pick, universities design classs that are in conformity to what consumers want instead than what universities believe should be taught. This new manner of looking at â€Å" clients † of instruction has created a demand to reexamine the relationship between the clients and university employees. However, in the context of a university, the designation of the client and the employee is non an easy undertaking. First, as identified by Sirvanci ( 1996 ) the student-university relationship is non a typical customeremployee relationship. The university pupil differs from a â€Å" conventional † client in the sense that the university pupil does non hold full freedom of pick with the merchandise ( knowledge/education ) , duty for paying the monetary value and might non even â€Å" measure up † to buy the merchandise. Second, in an environment where the pupils are classified as internal clients the categorization of academic staff is debatable. Academicians are classified both under internal client and academic staff. Evidence shows that relationship between academic and administrative staff is an country of possible struggle ( Pitman, 2000 ) . The tenseness is likely to arise from the fact that academic staff have different motivations for working in a university fro m administrative staff members and utilize a different value system of their ain. Corporate civilizationhas been a chief focal point of academic direction since the early 1980s ( Wiedmann, 1988 ) . Culture is the normally held and comparatively stable beliefs, attitudes and values that exist within the administration ( Williamset Al., 1993 ) . Jarzabkowski and Wilson ( 2002 ) surveies found that civilization in University of Warwick is based on the undermentioned dogmas: successorientated ; entrepreneurial and competitory ; intra-organisational competition ; low tolerance for non-performers ; open uping ; viing at the highest degree of sectoral environment, ( Harvard, Berkeley, Cambridge and Stanford ) ; and â€Å" strong Centre, strong section † . However, in an academic establishment understanding on a individual value set is hard to accomplish. Baker and Balmer ( 1997 ) in their survey about the corporate individuality of University of Strathclyde place that the job arises chiefly from the fact that each member of the university is an expert in a specific country and has hence a really strong position about how to continue in this country. In the absence of a general way for the academic community to continue this sub-cultures and multiplicity in individualities may harm the successful execution of a corporate individuality programme. The constituent of corporate civilization fundamentally involves the component of nationality ; ends, doctrines and rules and organisational imagination and history. Top ranking university accommodates pupils from different nationalities. With increasing Numberss of abroad pupils and academic staff, the function of nationality is diminishing. However, pupil consumption for public university in Malaysia is controlled by the authorities. The assignment of the academic staff besides needs particular permission from the authorities. As is common among other Malayan universities, it capitalises chiefly on the English linguistic communication as the chief linguistic communication of commercialism. Moingeon and Ramanantsoa ( 1997 ) stress the interaction between history and corporate individuality. They point out the manner history influences the definition of corporate individuality, i.e. â€Å" individuality is the merchandise of the history of the administration † ( Moingeon and Ramanantsoa, 1997 ) . They further province that individuality influences history and shapes the perceptual experiences and actions of the organisation members. Therefore, individuality besides produces history. History created an individuality in support of the entrepreneurial self-image and income bring forthing orientation of the university ( Jarzabkowski and Wilson, 2002 ) . Component of corporate individuality focal point onmarket conditionsaffecting nature of the industry and selling scheme. Malaysia ‘s higher instruction market is crowded and competitory. The general regulation in the market is that prospective pupils will frequently go to a prima university because of its overall repute, even though it may be comparatively weak in the specific capable chosen. The instruction and research appraisal exercises conducted on a regular basis and the magazine ( such asThe Times Higher EducationAddendumetc ) publications of the ranking of the universities reveal that certain universities are more well-thought-of and are perceived to be general leaders in the field. However, the generic feature of higher instruction makes the projection of a differentiated individuality hard. Harmonizing to Melewar and Sibel Akel ( 2005 ) , some universities such as Cambridge, Oxford, Imperial College, Durham, LSE, UCL, York, Nottingham, Manchester and Bristol have succeeded in this hard undertaking. Corporate and selling schemes are one of the few attempt to advance university internationally. For illustration, University of Warwick ‘s schemes are â€Å" heightening and advancing the University ‘s repute, peculiarly on the international phase † and mottos such â€Å" maintaining and developing our strengths in institutional administration and direction † and attempts to demo that â€Å" the university is be aftering to go on its business-like development † Corporate and selling schemes non merely find coveted future provinces of the organisation but they besides influence the formation of trade name and corporate perceptual experiences. Therefore, the manner an organisation defines its corporate schemes has a important impact on how it is perceived by its stakeholders. Simoes and Dibb ( 2001 ) province that the impression of corporate individuality is linked to the corporate trade name construct. Besides harmonizing to Ind ( 1997 ) corporate stigmatization is more than a ocular projection of the organisation – it is a manifestation of the organisational nucleus alues. Firm, merchandise and servicesare the last constituent in corporate individuality developed by Melewar and Storrie ( 2001 ) . These constituents are branding schemes and organisational public presentation. Branding to the populace is through heavy advertisement of the company ‘s image in the media and by editorial coverage in the local or international imperativeness. Articles in academic periodical, refereed diary, continuing and books by university lectors and pupils are a portion of positioning scheme for the university to make a good trade name of the university. University ‘s design, landscapes, and image development could besides be considered as portion of the stigmatization scheme. Performance of the university is evident by itself in footings of constructing up a loyal client base, winning national awards, retaining and developing employees, and the growing to the franchise. The public presentation can be measured by the acknowledgment received by the university. University ranking published by Times Higher Educations Supplement and other reputable organisation is a best index to mensurate university ‘s public presentation. Besides university ranking, other acknowledgment and award such as ISO 9000, discoverer award obtained by pupils and lector of the university, can be considered as elements of public presentation.Purpose of the StudyThis survey ‘s major intent was to try to find what the function of corporate individuality from the position of the university ‘s prospective clients ( among the pupils from Matriculation College in Malaysia ) . We were most interested in how of import they considered the corporate individuality map is. The survey was designed specifically to detect what these pupils thought about corporate individuality and how they saw this map being implemented in the university. This survey ‘s major intent was to try to find what the function of corporate individuality from the position of the uni versity ‘s prospective clients ( among the pupils from Matriculation College in Malaysia ) . We were most interested in how of import they considered the corporate individuality map is. The survey was designed specifically to detect what these pupils thought about corporate individuality and how they saw this map being implemented in the university.MethodThis was a bead and collect questionnaire survey of matriculation college pupils. Subjects came from 9 Matriculation College throughout Malaysia. In each of this matriculation college, pupils were prospective clients for the public university in Malaysia. In this subdivision, informations assemblage processs, respondents, and measurings of variables are detailed.RespondentsRespondent in this research are prospective clients of the University Utara Malaysia ( among pupils from matriculation colleges in Malaysia ) . Survey packages were sent straight to 500 pupils. The sample n=496 ( 99.2 % ) in nine matriculation Centre. The at ionale for taking this sample is that all respondents are prospective clients of the university and their perceptual experience is indispensable to find the corporate individuality of the university. Approximately 78.23 % ( n = 388 ) are female and 21.77 % ( n = 108 ) are male. This sample distribution reflects the norm of pupils in Malaysia. The bulk of the respondents are ( 70.97 % ( n = 352 ) respondents from history watercourse, while 29.03 % ( n = 144 ) from scientific discipline watercourse in matriculation Centre. Respondent in this research are prospective clients of the University Utara Malaysia ( among pupils from matriculation colleges in Malaysia ) . Survey packages were sent straight to 500 pupils. The sample n=496 ( 99.2 % ) in nine matriculation Centre. The ationale for taking this sample is that all respondents are prospective clients of the university and their perceptual experience is indispensable to find the corporate individuality of the university. Approximatel y 78.23 % ( n = 388 ) are female and 21.77 % ( n = 108 ) are male. This sample distribution reflects the norm of pupils in Malaysia. The bulk of the respondents are ( 70.97 % ( n = 352 ) respondents from history watercourse, while 29.03 % ( n = 144 ) from scientific discipline watercourse in matriculation Centre.Measurement InstrumentBased on corporate individuality theoretical account developed by Melewar and Jenskin ( 2000 ) , there are five chief constituents to developing corporate individuality. Melewar and Storrie ( 2001 ) besides use in the survey for service company. Melewar and Sibel Akel ( 2005 ) , besides apply the same theoretical account to analyze the corporate individuality Warwick University. The instrument used to measure corporate individuality includes 80 points based on corporate individuality theoretical account developed by Melewar and Jenskin ( 2001 ) . The points stand foring four constituents of corporate individuality which are communicating and ocular imag e, behavior, corporate civilization, market conditions and house, merchandise and services. Each point is measured utilizing 5- point Likert type scale.Prior to the existent survey, we conducted a pre-test survey among respondents in the matriculation colleges. The pre-test conducted sought to find the grade of stableness, trustiness, dependableness of the measuring used in this survey, as there are really limited survey on corporate individuality and corporate repute. Consequences of the pre-test show Cronbach's alpha for communicating and ocular individuality is.90, behaviour is.87, corporate civilization is.86, and market status is.80 and house, merchandise and services 0.78.ConsequencesBefore we conduct factor analysis, informations are tested for coding/data entry mistakes and trials for normalcy are conducted for each of the study points every bit good as the concepts that are created by calculating single points. Trials for normalcy include kurtosis easures, lopsidedness step s, and ocular review of histograms. The bulk of points appear to be within normalcy. Kurtosis steps are below one. Lopsidedness steps are around zero, and analysis indicates normal-shaped histograms. Based on dimensions of corporate individuality in the communicating literature, and some points from Melewar and Akel ( 2005 ) , we generated an initial set of 80 points. These points focused on communicating and ocular individuality, corporate behavior, corporate civilization, market conditions and house, merchandise and services. Using informations collected from the sample of 496 pupils, we conducted an explorative factor analysis utilizing chief constituents with the figure of factors non specified. The magnitude and scree secret plan of the characteristic root of a square matrixs indicated factors. In the following factor analysis, we set the figure of factors to five and interpreted factor burdens based on form matrix which resulted from oblique rotary motion ( Hair et al. 1998 ) . Oblique rotary motion was appropriate because the ultimate end of this research through factor analysis is to obtain several theoretically meaningful factors or concepts. Analysis of the 80 points resulted in five factors that explain 57 % of the discrepancy. Based on the oblique factor form, each factor clearly reflected one of the five priori dimensions. Subsequent loops were performed following omission of cross-loaded points or points that were theoretically inconsistent with their factor. The regulation of pollex provided by Hair, Anderson, Tatham and Black ( 1998 ) were applied where points load less than.30 were eliminated. The ensuing solution consisted of 52 points explicating 78.4 % of the discrepancy. The dislocation of these points was communicating and ocular individuality ( 19 points ) , behavior ( 11 points ) , corporate civilization ( 11 points ) , market conditions ( 6 points ) and house, merchandise and services ( 5 points ) . The revolved factor burdens for these 52 points appear in Table 1.Factor AnalysisNormally, when factor analysis is used in a survey of this nature, consequences reveal a certain sense of conformance between variables. As a consequence, one normally can do well more sense out of factor burdens than is the instance in this peculiar survey. The chief constituents processs produced 5 factors with characteristic root of a square matrixs greater than 1.0. This 5 factor solution, shown in Table 1 ( see appendix ) , accounted for 57.9 per cent of the entire discrepancy. Factor 1 Nineteen points clearly define factor 1 as shown by the burdens in Table 1. All points load positively and the statement appear to stand for a construct of corporate communicating and individuality ocular. Statement such as ‘promotion ‘ , ‘advertising ‘ , ‘information and message ‘ and ‘media used ‘ , seem to stand for corporate communicating portion. Other point such as ‘office interior design ‘ , ‘lighting ‘ , ‘furniture ‘ , ‘design of edifice ‘ , ‘location ‘ , ‘landscape ‘ , ‘space ‘ , ‘logo ‘ and ‘the word UUM ‘ represent ocular individuality of the university. Communication and ocular individuality shows an of import component in mensurating the corporate individuality of the university. Factor 2 Behaviour is categorized under intangible individuality and highly of import in corporate individuality. Eleven statements clearly meet the lading standards on this factor. These points are ‘university ‘s policy ‘ , ‘behaviour of direction ‘ , ‘ethics ‘ , ‘quality of relationship ‘ , ‘staff dressing ‘ , ‘personal features ‘ , ‘suitable accomplishment ‘ , ‘helpful ‘ , ‘understanding ‘ and ‘knowledgeable ‘ . Factor 3 Another 11 points clearly define this factor. They are ‘vision and mission ‘ , ‘goal accomplishment ‘ , ‘philosophy and chief ‘ , ‘aspiration ‘ and ‘history and imagination ‘ . Most of these points reflect corporate civilization issues. Factor 4 Six points load flawlessly on this factor. They are ‘student oriented ‘ , ‘the function as pupil ‘s development ‘ , ‘strategic marketing ‘ and ‘promotion ‘ . This factor seems to reflect a sense of market conditions in the university ‘s corporate individuality. Factor 5 Five other statements specify this factor. They are ‘marketing scheme ‘ and ‘branding ‘ , stand foring the elements of branding. While, ‘award ‘ , 'employee public presentation ‘ , and ‘excellent ‘ loaded under component of public presentation.Discussion of ConsequencesThis determination shows an of import facet of corporate individuality in Malaysia is higher instruction sector. For higher instruction sector in Malaysia, all constituent of corporate individuality ( communicating and ocular image, behavior, corporate civilization, market status and house, merchandise and services ) play an of import function in act uponing and possibly in finding their corporate individuality. This determination has interesting deductions. First, happening reveals Matriculation College ‘s pupils look at all facet of corporate individuality of the university. This survey presents considerable grounds to propose that prospective pupils of the university truly see university ‘s individuality based on ocular. Factor analysis consequences clear up this statement even more as 19 points are loaded under these factors. It is interesting to observe that the elements of ocular individuality such as logo, landscapes, edifice, illuming and furniture all loaded on the same factor. This determination is supported by the literature on corporate individuality which sees corporate ocular individuality defined in the manner in which an organisation uses Sons, type manners, terminology and architecture to pass on its corporate doctrine and personality ( Balmer, 1995 ) . Identity should be seeable and easy to recognize by the people. These consequences show that the importance of ocular individuality should be a high spot to the university. A well-built corporate ocular individuality does non merely add to organisational visibleness, but can besides be used as a powerful arm in deriving an advantage over rivals, while pulling client s and assisting convince the parent to direct their kids to the peculiar university. Higher instruction sector in Malaysia, particularly universities should concentrate more on their individuality to guarantee the image of the university is increased. Second, this determination finds that corporate behaviors were considered to be particularly of import. Even though this constituent is categorized under intangible elements compared to ocular individuality that can be seen and touched, it is still an of import component to mensurate corporate individuality. Based on factor analysis, eleven points were loaded under this constituent. Customers are anticipating a specific set of personal features to organize or reenforce their feeling. Behaviour such as moralss, quality of relationship, staff dressing, personal features, suited accomplishment, helpful, understanding and knowing are the of import feature from the position of the clients. Training and instruction either takes topographic point in the university or exterior of the university will profit the university. Third, the constituent of corporate civilization including vision and mission, end accomplishment, doctrine and principal, aspiration and history and imagination is really of import to the university ‘s individuality. Corporate civilization portrayed the full organisation behavior. Positive corporate civilization and strong vision and mission will increase confident among the prospective clients, constituent market status and house, merchandise and services besides show to be an of import constituent to mensurate the corporate individuality. For university who intends to globalise their establishment, this consequences indicate that the corporate individuality direction should take into history its personality ( Balmer, 1995 ; Birkight and Stadler, 1986 ; Olins, 1978 ) , its corporate scheme ( Wiedmann, 1988 ) and the three parts of the corporate individuality mix ( behavior of organisational members, communicating and symbolism ) in order to get a favorable corporate repute ( Fombrun, 1996 ) which consequences in improved organisational public presentation ( Fombrun and Shanley, 1990 ) . If the consequences are generalizable, maximising all corporate individuality ( communicating and ocular image, behavior, corporate civilization, market conditions and house, merchandise and services ) should hold a positive consequence on the university ‘s corporate repute. Our findings suggest that corporate individuality of Malayan university instruments act upon their corporate image. One account for individuality is now widely recognised as an effectual strategic instrument and a agency to accomplish competitory advantage ( Schmidt, 1995 ) and to be researched by more faculty members and practicians.Decisions and RestrictionsBecause this survey focused merely on one university in Malaysia, it represents a limited trial on the corporate individuality. However, it has already suggested that corporate individuality does consequence the image of the university. The following measure is to measure the external cogency of he obtained consequences by retroflexing the survey to other Malayan university scenes. For illustration future research should prove whether similar consequence can be found in other public university or private university operating in Malaysia or foreign university based in Malaysia. We besides noted that, because this survey is derived from one beginning that is the possible clients, there is the possibilities of common method prejudices to be in this survey. Thus, future research should see obtaining informations from multiple beginnings. For illustration, elements of corporate individuality can be obtained from bing clients ( pupils ) . However, extra dimensions of corporate individuality needed to be considered. Such extra research can play a critical function in developing apprehensions about what and whether corporate individuality should divert from the ‘best ‘ corporate image. Additionally, we are besides cognizant that there are some restrictions in corporate individuality theoretical account used in this survey. Thus, for those who are interested to go on, the usage of seven dimension of corporate individuality ( Melewar and Karaosmanoglu, 2006 ) graduated table would supply better account about corporate individuality in organisations. In amount, this survey represents an initial research attempt to place corporate individuality ( communicating and ocular image ; behavior, corporate civilization, market status, house, merchandise and services ) in which will act upon the corporate image of the university. This nvestigation is besides the first to concentrate on specific corporate individuality in Malaysia University. The consequences of this research suggest that universities in Malaysia should see corporate individuality programme for their long term planning.MentionsBaker, M. dan Balmer, J. M. T. ( 1997 ) . Ocular individuality: furnishings or substance?European Journal of Marketing.Vol. 31. 366-382. Balmer, J.M.T ( 1995 ) . Corporate stigmatization and virtu.Journal of General Management.Vol 21 ( 1 ) . Pp 24-46 Balmer, J.M.T ( 1997 ) ,Corporate Identity: Past Present and Future.University of Strathclyde. Balmer, J.M.T dan Wilson, A ( 1998 ) . Corporate individuality: there is more to it than meets the oculus. International Studies of Management and Organization. Vol 28 ( 3 ) . Pp 12-32. Balmer, J.M.T. ( 2001 ) . From the Pentagon: a new individuality model. Corporate Reputation Review. Vol 4 ( 1 ) . Pp 11-22. Birkight, K. and Stadler, M.M. ( 1986 )Corporate individuality, Grundlagen, Funktionen, Fallspielen,Verlag Moderne Industrie. Landsberg at Lech. Chajet, C. ( 1989 ) . The devising of a new corporate image.Journal of Business Scheme. May-June. 18-20. Cohen, J. , Cohen, P. , West, S. G. , & A ; Aiken, L. S. ( 2003 ) . Applied multiple regression/correlation analysis for the behavioural scientific disciplines. In ( 3rd ed. ) . Mahwah, New Jersey: Lawrence Erlbaum Associates. Cornelissen, J. and Elving, W.J.L. ( 2003 ) Pull offing corporate individuality: an integrative model of dimensions and determiners.Corporate Communicationss: An International Journal.Vol. 8 ( 2 ) . Pp 114-120. Dowling, G. R. ( 1986 ) . Pull offing your corporate images.Industrial Selling Management.15. 2. Einwiller, S. and Will, M. ( 2002 ) . Towards an incorporate attack to corporate stigmatization: findings from an empirical survey.Corporate Communicationss: An International Journal.Vol. 7 ( 2 ) . Pp 100-109. Fombrum, C.J. ( 1996 ) .Repute: Recognizing Value from the Corporate Image. Harvard Business School Press: Boston, MA. Fombrun, C. & A ; M. Shanley. ( 1990 ) . What ‘s in a name? Repute edifice and corporate scheme.AcademyofManagementJournal.Jilid. 33: 233- 256. Gray, E. R. dan Balmer, J.M.T. ( 1998 ) . Pull offing image and corporate repute.LongScopePlanning.Vol 31 ( 5 ) . Pp 685-692 Greene, W. H. ( 2003 ) .Econometric analysis( 5th ed. ) . Upper Saddle River, New Jersey: Pearson Education. Hair, J.F. et Al. ( 1998 ) .Multivariate Analysis( 5th ed. ) . Upper Saddle River, NJ: prentice-Hall. Hutton, James G. ( 2002 ) .What ‘s Reputation Got to Make with it: A Dissident Pespective. Corporate Communication Institute Symposium on Reputation Management. Ind, N. ( 1997 ) .The Corporate Brand. Macmillan Press. London Jarzabkowski, P. dan Wilson, D. ( 2002 ) . Top squads and scheme in a United kingdom university.Journal of Management Studies. Vol. 39 ( 3 ) . Pp 355-382. Jones, S. ( 2001 ) .Reputation Audit, Final Combined Report, . University of Warwick. Pp 1-61. Marken, G. A. ( 1990 ) . Corporate image – We all have one, but few work to protect and undertaking it.Public Relations Quarterly. Vol. 35 ( 1 ) . 21-24. Marken, G. A. ( 1995 ) . Corporate image†¦ .to undertaking and protect.Public Relationss Quarterly. Vol. 39 ( 4 ) . 47-48. Markwick, N. & A ; Fill, C. ( 1997 ) . Towards a model for pull offing corporate individuality.European Journal of Marketing. 31 ( 5-6 ) , pp396-409. Melewar, T.C. and Karaosmanoglu, E. ( 2006 ) Seven dimensions of corporate individuality: a classification from the practicians ‘ positions.European Journal of Marketing. Vol 40 ( 7/8 ) . Pp 846-869. Melewar, T.C. and Storrie, T. ( 2001 ) . 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( 1978 ) .The Corporate Personality: An Inquiry into the Nature of Corporate Identity.Design Council: London Olins, W. ( 1989 ) .Corporate individuality: Making concern scheme seeable through design. London: Thames and Hudson Olins, W. ( 1995 ) .The New Guide to Identity. Wolf Olins. Gower. Aldershot. Pitman, T. ( 2000 ) . Percepts of faculty members and pupils as clients: a study of administrative staff in higher instruction.Journal of Higher Education Policy & A ; Management.Vol 22 ( 2 ) . Pp 165-76. Schmidt, K. ( 1995 ) .The Quest for Corporate Identity. London: Cassell Simoes, Claudia dan Dibb, Sally ( 2001 ) . Rethinking the trade name construct: new trade name orientation.Corporate Communicationss: An International Journal. 6 ( 4 ) . 217-224 Sirvanci, M. ( 1996 ) . ‘Are pupils the true clients of higher instruction? ‘ . Quality Advancement. Vol 29 ( 10 ) pp 99-103. Van Riel, C.B.M. ( 1995 ) .Principles of Corporate Communication. Prentice Hall: London Van Riel, C.B.M. ( 1997 ) . 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Influence of Arabic on Spanish language up to the 15th century - Essay Example This paper will argue the impact of Arabic language on the Spanish language by exploring factors that contributed to the influence. Arab Muslim invaded the Iberian Peninsula in 711 and conquered it. The invasion ended the Visigothic Kingdom. The settlement of the Muslim Arab in the Iberian Peninsula influenced the lifestyle as evident by the immortalisation of the first Muslim general Tariq in the Ar. Gabal, previous referred as Calpe (Beale-Rivaya 9). The activities of Muslim Arab in the peninsula included converting the people of the Peninsular into the Islamic faith. Pharies argues in his book, A Brief History of the Spanish Language, that the presence of the Arabic speakers among the Spanish speakers influenced the language and the culture of the Spanish. Initially, the Spanish people were not Muslim (Penny 2). The Muslim Arabs taught the Islamic religion in Arabic, thus influencing the Spanish language. Penny (2) argues that the nature of influence that Arabic language and activity had to Spanish in the Peninsular of Bipartite nature. That is, the contribution through borrowing of thousand of thousands of wo rds and political perspective that explains how Castilian managed to establish itself in the present day Spain. The dominance of the Arabic language among the Ibero-Romance was probably due to the following factors: first, the Muslim invaders inhabited the Latin speaking population and settled among the Latin speakers for several centuries, second, the forces that invaded the peninsular did not carry their women. Thus, the generation after the settlement of the invaders was a result of mixed marriages. Muslims in the early centuries tolerated their subjects. Scholarship on influence of Arabic language to the Spanish language has mentioned the above aspects as probable factors that promoted the influence of the Arabic language among the Latin speakers (Beale-Rivaya 8). Scholarships that attempt to explain the transmission of the Arabism to the Spanish language have argued that Mozarabic bridged between the Spanish and Arabic (Isabelli 5). Mozarabic is a language that is much closer to the Arabic language. Pharies posits that the Arabic language was the super stratum language in the Andalusia Ro mance and ad stratum to peninsular Romance. This argument believes that the influence of Arabic language did not only occur because of the superiority of the Muslim regime whose official language was Arabic, but also the influence of the other minor communities. Thus, the influence to the language did not only influence the Ibero-Romance but also other communities the felt the influence of the Arabic rule in Andalusia. Historians believe that a superior culture institute its influence through language instruction (Penny 8). The same is must have applied in influencing the language of the Spanish. The influence of the Roman Empire to Andalusia is evident through Italianisms of the Spanish vocabulary during the Renaissance. In the above case, bilingual interaction did not occur between the Italian speaking communities and the Spanish speaking communities. This attribute has influenced some scholars to believe that language borrowing does not only occur in an instance of bilingual inte rac

Summary and critical analysis of an article i will attach Assignment

Summary and critical analysis of an article i will attach - Assignment Example Miller further asserts that Target meets the needs of its guests by striving to invest in new product development and conducting brand research. Target’s efforts in achieving the best quality have made it a weekly destination for shoppers. The article further introduces Target and its private label brands, asserting that the Minneapolis-based store offers discounts to its guests in recession, making it a hit with customers. Target takes a non-traditional approach to take private label to a brand level. Target’s private label strategy revolves around consumer research, marketing through national ads and in-store displays, and strategic thinking. Jim Hertel, managing partner with Willard Bishop, asserts that Target focuses on its store image rather than price image, which increases its appeal for the consumers. This strategy makes Target work with the slogan of â€Å"Expect More, Pay Less†. In 2009, the company put off its label and bull’s eye image form the household items that the consumers considered as basic. However, it was accepted as a mistake because no other marketer was doing so, and the change was adjusted in the new up & up household products, which were launched in June 2009. But the Target brand name was replaced by the up & up line in these products. Target also promoted couponing in the up & up line that could be printed from the Web. This proved to be a good marketing idea. The couponing was targeted on baby wipes, which attracted the mothers’ interest. Target also moved upscale by marketing brands like Choxie chocolate line. It distinguished Market Pantry from Archer Farms. Target also faces some challenges like rolling out its PFresh food format across it store network. It has to spend more than $2 billion to refurbish 740 stores to make them incorporate the PFresh fresh products collection. The article is an excellent introduction to Target’s private label brands. It

Marijuana Essay Example | Topics and Well Written Essays - 1750 words

Marijuana - Essay Example This paper discusses legalization of marijuana, as a contemporary issue, with an opinion that the drug should be legalized for its potential benefits to the society and the nation. The paper reviews existing opinions on whether the drug should be legalized or not. One of the major concerns that have led to calls for legalization of marijuana is its diverse potential benefits to the society. Most significant benefit of the drug is its application as medicine following identified adverse effects of chemical based medicines. With increasing rate of depression and diseases such as cancer, and with emergent of adverse effects of the applied drugs for their prevention and treatment, scientists and doctors have appreciated the need for treatment approaches to which patients’ bodies do not adversely react. Natural medicines have as a result become a focus, owing to their less significant side effects as compared to industrial medicines. Chemotherapy and anti-depression pills, as contr ol and treatment methods, have for example exhibited extreme side effects that could even cause people to resort to suicide as a means of getting away from pain and suffering that they live in. However, with better research and newly developed technology, scientists have found that a majority of natural supplements are healthier for treatment of certain illnesses. Medicinal application marijuana, for instance, has many benefits and is currently prescribed to patients with diseases ranging from Alzheimer to HIV, to help with treatments. The drug is also effective in managing stress and depression and therefore makes life a little simpler. Even though marijuana portrays many medicinal benefits, its advantages should not be used as a way to promoting abuse. This means that its use should be regulated like in cases of alcohol and tobacco, whose consumption effects are in some cases worse than marijuana’s. Debates are currently ongoing, both in Congress and all over the world, on whether to legalize marijuana or not. Even though it is still illegal, marijuana’s consumption is widespread and most Americans have at least tried it, or are using it to help them overcome stress. The drug is also an ‘all-natural’ plant that grows anywhere in the world has high demand and supply. The root cause of its contention, however, is the fact that drug lords and marijuana growers started adding chemicals to the commodity. This causes users to become addicted to the modified product and after a while of use, start consuming stronger drugs. That is why marijuana is called a gateway drug. Should Congress pass the bill to legalize marijuana, Food and Drug Administration agency will supervise the product’s sale and consumption. It will be legally available to the public from pharmacies and sold on prescription. Gangs and drug dealers will not sell it on the streets, due to the vast drop in prices from the legalization, and its consequential easy access to the public. Right now, however, if there were no marijuana in the streets, people would be forced to use worse drugs, like cocaine, or crystal meth; those types of drugs that can affect a person’s health physically, mentally, and are highly addictive. Social responsibility, rather than legal restrictions, can better resolve the opposing opinions over legalization of marijuana. In Saudi Arabia for instance, people do not accept drugs socially or

Analysis of Article on Nursing Management Styles Essay

Analysis of Article on Nursing Management Styles - Essay Example ance of honing management skills in the nursing profession has created a demand for the development and institution of management styles and techniques in nursing. The response to the advocacy has been a significant increase in research to improve current management and administrative training, improving insights for not only nursing managers but the profession in general (Besner, 2006). In Mark Grzeskowiak’s (2005) article, Management Styles, he points out that one of the first tasks of developing management competencies is determine what management style is to be utilized. He develops this idea by highlighting how different management styles affect work outcomes. This implies the need to assess not only management competencies but also the characteristics of the organization it is to be applied in. According to Grzeskowia, there are two main management styles, knows as authoritarian and democratic and considers all other styles of management as a product of either. Authoritarian management is characterized by a high degree of control limited to one or a small group of individuals. It is a prescriptive or instructive in nature, allowing for limited discussion or alternative channels. Mandate and power is not reserved to the head of the organization but he has advantage over all other members of the organization. To create a contrast with authoritarianism, Grzeskowia presents democratic management as a counter-point. This is characterized as an egalitarian style, encouraging discussion and collaboration. Though there are authority figures, there is wider distribution of power. Furthermore, decision are developed from consensus rather that by instruction. As Grzeskowia (2005) illustrates through case scenarios, what works for one organization may not necessarily work for another. Managers should then be able to formulate and implement management styles that will be most beneficial and productive. In the context of nursing, some functions or operations may

Enhancing Occupational Safety Health While Adapting to Biodiesel As An Essay

Enhancing Occupational Safety Health While Adapting to Biodiesel As An Alternative fuels - Essay Example The process includes the reaction of vegetable oil with the alcohols in the presence of a catalyst, while the alcohols are usually ethanol or methanol. For the purification of the bio-diesel and removal of the phospholipids, the ultra-shear mixers or the De-gumming process is used, as they can efficiently blend and mix the acid or water into the oil for the formation of bio-diesel. The other processes of bio-diesel production involve the following (Dub, Marc A, et al. 2007). There are numerous positive impacts on occupational health and safety when the bio-diesel replaces the hydro-carbon fuels. Serious, continuous and long enduring exposure to the petroleum fuels has always caused environmental pollution (Fernando, Sandum D, et al. 2007).. The air pollution, water pollution and soil pollution are the direct result of heavy transport on roads using petroleum fuels. The use of bio-diesels in transport vehicles can save many drivers, pedestrians and indirect victims like factory workers from lungs cancers, skin abrasions and gastric diseases. Bio-diesels are environment friendly and greener in action. Being less combustible, the bio-diesels are less dangerous for the human life as compared to their petro-besed counterparts. The excessive use of hydrocarbons has been a reason for the extinction rare flora and fauna on the earth. The plants, animals and marine life destroyed by the petroleum products had a deeper link with the human health and occupational safety (Al Gore 2007). Sea water has been frequently polluted with the leakage and seepage of petrol while being transported by ships. This has caused serious destruction of marine life. The workers employed in the petroleum factories are always exposed to serious risks of life. Therefore, bio-diesels used in the transport are a single answer to many questions of health and safety for the workers and transporters in addition to the whole mother earth. That's why these fuels are becoming popular around the world because of their benefits for the occupational safety and th e ecological environment. The only hindering factor in their production, distribution and consumption has been their higher cost of production.It is also quite evident, from the vicious bonding between the terrorists and the leaders of the petroleum producing countries that the demand for finding some other substitute of petroleum is raising day by day. The margin of problems created by the continuous use of petroleum is rising more every day as all under-developed countries greatly depend on the fuel (petroleum) that is sold by the tyrants only. US economic conditions are getting worse every day due to the reason that she spends more than $ 100-150 billion annually for purchasing oil from other countries. US military also demands high proportion of fuel and oil to be used for our defense. To develop some other useful alternatives of oil should be the top and utmost priority of USA. In the United States of America a larger quantity of

Into thin Air and To Build a Fire Essay Example for Free

Into thin Air and To Build a Fire Essay Nature is the natural force that governs life: weather and events beyond the control of man. Nature is utterly indifferent to man. Even though man cannot control nature, man can defeat nature. However, human errors can cause nature to defeat man. The two main guides, Rob hall and Scott Fischer in Into thin Air and the Man in â€Å"To Build a Fire† errors played a huge role in their battle against nature. In Jon Krakauer’s Into Thin Air and Jack London’s â€Å"To Build a Fire†, man’s propensity to underestimate nature’s strengths and excessive pride led to nature’s victory. In Into Thin Air, the guides’ propensity to underestimate nature’s strengths was one of the human errors that led to man’s defeat. During the expedition, Scott Fischer was one of the main guides to underestimate nature. Before summiting Mount Everest, author Jon Krakauer recalls Scott Fischer stating that he â€Å"built a yellow brick road to the summit†, (Krakauer, 86). Scott Fischer’s tone shows that he is underestimating nature’s strength because he ruled out the perilous obstacles the climbers would encounter while summiting. In addition, in the story â€Å"To Build a Fire†, the man’s tendency to underestimate nature caused him to lose his battle against nature. While traveling through the Yukon, the man encountered the severely cold weather. However, he continued to travel because he believed he could defeat the weather. Jack London writes â€Å"Fifty degrees below zero meant eighty odd degrees of frost. Such facts impressed him as being cold and uncomfortable and that was all. It did not lead him to meditate upon his frailty as a creature of temperature†¦Ã¢â‚¬ , (Jack London, pg. 1). The man’s thoughts illustrates that he is underestimating nature’s ability due to lack of knowledge on the fragility of humans; humans always need to be in a stable environment. However, he believes he can survive in fifty degrees below zero temperature without facing any serious life threatening conflicts. In Into Thin Air, lead guide Rob Hall’s excessive pride caused nature to win. The expedition was full of people who were extremely prideful. Rob Hall was one of the most prideful people on the expedition. Author Jon Krakauer recalls a comment made by Rob Hall during the expedition. He states that hall â€Å"bragged on more than one occasion that he could get almost any reasonably fit person to the summit†, (Krakauer, 284). This description proves that Rob Hall is extremely prideful because he completely disvalues the risk aspects of climbing to the top of Mount Everest. Furthermore, Rob hall’s pride led to the down fall of the expedition. When Rob Hall guided everyone on the 1995 Mount Everest expedition safely, he was sure he could guide another expedition and have the same outcome as the 1995 expedition. In the end of the novel, the author states â€Å" After everyone came out of that summit attempt alive, Hall may have well thought there was little he couldn’t handle†,(Krakauer, 284). Rob Hall’s thought illustrates that his pride led to the down fall of the expedition because he did not acknowledge the fact that every expedition is different. Climbing a mountain is extremely unpredictable. He made an enormous mistake by believing from the 1995 expedition. In â€Å"To Build a Fire†, the man’s excessive pride leads him into conflict when he does not heed the advice of others who had experience similar situations. Jack London writes â€Å"All this the man knew the old-timer from sulphur creek had told him about it the previous fall, and now he was appreciating the advice†, (Jack London, paragraph 20). This description illustrates that the man, in his egotistic mind, never believed he would encounter any obstacles and disregards the old-timers advice. It is not until he encounters a hazardous problem that he truly sees the significance of the old-timers advice. In the novel Into Thin Air, man’s propensity to underestimate nature’s ability allowed nature to beat man. Scott Fischer’s comment regarding the summit allowed nature to beat man because it made the climbers lower their guards and not focus on the things that could go wrong while summiting. His comment probably convinced many climbers that climbing Mountain Everest was extremely easy and that they didn’t have put their all in climbing because they had a perfect guide who had everything figured out. If Scott Fischer had focused on things that could go wrong and made a plane, then they would have been able to defeat nature’s strengths. In addition, in the story â€Å"To Build a Fire†, the man allowed nature to beat him due to his propensity to underestimate nature. The man did not fully comprehend the mean of fifty degrees below zero. To the man, it meant only cold and uncomfortable. However, fifty degrees below zero temperature can cause dangerous life threatening problems due to the fragility of humans. If had better comprehend the real meaning of fifty degrees below zero temperature, then nature’s strengths could have been defeated and he would not have lost his life. In Into Thin Air, Rob Hall’s excessive pride caused nature to beat man. Rob Hall, the lead guide of the expedition, had repeated success at getting everyone to the top of Everest. This made him extremely proud. Over time, his pride got the better of him by making him complacent. If Rob Hall had focused on getting the clients to the top safely, then he could have beat nature. However, Hall’s excessive pride caused him to not heed the obstacles him and his clients might have encountered while climbing Everest. Furthermore, in â€Å"To Build a Fire†, the man’s pride also allowed nature to beat him. When the inexperienced man arrived at the Yukon, he decided to disregard the advice given to him. He was so confident that in could survive traveling the severely cold Yukon Territory. If the man had taken the old-timers advice and used it to make rational decisions, then he could have survived. In Into Thin Air and â€Å"To Build a Fire†, man’s tendency to underestimated nature’s power and extreme pride allowed nature to defeat man. Nature always pushes man to his limits. It is up to the man’s decisions that illustrates whether man will win or if nature will win. Man is nature’s enemy. One little human error can lead to nature’s victory.

Stream Of Consciousness Essay

Stream Of Consciousness Essay Stream of Consciousness is a literary technique which was pioneered by Dorthy Richardson, Virginia Woolf, and James Joyce. Stream of consciousness is characterized by a flow of thoughts and images, which may not always appear to have a coherent structure or cohesion. The plot line may weave in and out of time and place, carrying the reader through the life span of a character or further along a timeline to incorporate the lives (and thoughts)of characters from other time periods. Stream-of-consciousness writing is usually regarded as a special form of interior monologue and is characterized by associative leaps in syntax and punctuation that can make the prose difficult to follow. Stream of consciousness and interior monologue are distinguished from dramatic monologue, where the speaker is addressing an audience or a third person, and is used chiefly in poetry or drama. In stream of consciousness, the speakers thought processes are more often depicted as overheard in the mind (or addressed to oneself); it is primarily a fictional device. The term was introduced to the field of literary studies from that of psychology, where it was coined by philosopher and psychologist William James. Dorothy Miller Richardson (17 May 1873 17 June 1957) was the first writer to publish an English-language novel using what was to become known as the stream-of-consciousness technique. Her thirteen novel sequence Pilgrimage is one of the great 20th century works of modernist and feminist literature in English. Throughout her career, Richardson published large numbers of essays, poems, short stories, sketches and other pieces of journalism. However, her reputation as a writer rests firmly on the Pilgrimage sequence. The first of the Pilgrimage novels, Pointed Roofs (1915) was the first complete stream of consciousness novel in English (Joyce had already started writing Ulysses), although Richardson herself disliked the term (May Sinclairs import), preferring to call her way of writing interior monologues. The development of this technique is usually credited to James Joyce and Virginia Woolf. The failure to recognise Richardsons role is partly due to the critical neglect of Richardsons writing during her lifetime. The fact that Pointed Roofs displayed the writers admiration for German culture at a time when Britain and Germany were at war may also have contributed to the general lack of recognition of the books radical importance. Richardson can also be read as a feminist writer, not because she overtly calls for equal rights for women but because her work quite simply assumes the validity and importance of female experiences as a subject for literature. The central character in Pilgrimage, Miriam, is a woman in search of her own full identity, which she knows quite clearly cannot be defined in male terms of reference. Richardsons wariness of the conventions of language, her bending to near breaking point of the normal rules of punctuation, sentence length, and so on, are means towards what she termed feminine prose, which she clearly saw as necessary for the expression of this female experience. Virginia Woolfs stream-of-consciousness style was influenced by, and responded to, the work of the French thinker Henri Bergson and the novelists Marcel Proust and James Joyce. This style allows the subjective mental processes of Woolfs characters to determine the objective content of her narrative. In To the Lighthouse (1927), one of her most experimental works, the passage of time, for example, is modulated by the consciousness of the characters rather than by the clock. The events of a single afternoon constitute over half the book, while the events of the following ten years are compressed into a few dozen pages. Many readers of To the Lighthouse, especially those who are not versed in the traditions of modernist fiction, find the novel strange and difficult. Its language is dense and the structure amorphous. Compared with the plot-driven Victorian novels that came before it, To the Lighthouse seems to have little in the way of action. Indeed, almost all of the events take place in the characters minds. James Joyce is celebrated as one of the great literary pioneers of the twentieth century. He was one of the first writers to make extensive and convincing use of stream of consciousness, a stylistic form in which written prose seeks to represent the characters stream of inner thoughts and perceptions rather than render these characters from an objective, external perspective. This technique, used in A Portrait of the Artist as a Young Man mostly during the opening sections and in Chapter 5, sometimes makes for difficult reading. With effort, however, the seemingly jumbled perceptions of stream of consciousness can crystallize into a coherent and sophisticated portrayal of a characters experience.