CanGo Analysis Essay Example for Free

CanGo Analysis Essay1. CanGo has too many activities without having specific goals or place setting priorities. As they find something that implys to be accomplished, it is always as soon as possible without setting definite time deadlines. Setting priorities is peerless way to insure that the tasks which need immediate attention ar worked on first, while other task elicit be delayed because they are non as important. Being able to schedule people to complete specific task requires careful planning while know what visions are available. gibe to the short letter Dictionary, a resource is an economic or mathematical productive factor required to accomplish an activity (Resource, 2013). CanGo needs to make a chart give tongue toing what its resources are which includes how much time severally employee is able to work, how much m maviny they discount spend or invest, and what needs to be done by when. This can be accomplished in a number of different modes depending on t he personnel who will be responsible for compiling the data. As shown on the Adaptive avenue website, one method would be to use a spreadsheet which shows three major criteria and then apply a scale to them graphing the results.Equally important, once the priorities are check offd, is setting specific deadlines for completion of task so that the employees know exactly when a report is needed, or when another department needs a specific resource if a resources needs to be shared or allocated, such(prenominal) as an employee working on multiple tasks. When setting the multiplication, it is also important to know if one task needs to be completed before another on starts or if tasks can be worked on by different employees concurrently.Setting up a written schedule or calendar, for example in Microsoft Outlook which everyone can view would be a wide tool so each employee knows who is working on what and when it needs to be done.2. CanGo needs to find out their customer origination s o that they can commercialize to current customers and bring in new customers. there are a few ways to find their customer base. This first step to succor find a customer base is to make the company a brand name. They need to make the company known to everyone for the great services and products offered.This will make the company more broad on any search engine or affable media. Another step to finding the base would be to use onsite analytics. Google is the best known option for this. This will analyze the sites traffic patterns. It shows what websites they come from, how long they stay on your site and each individual page. This can dismantle determine what page the customers eviscerate to and then leave (Staff Editor). If thither is a certain page that customers get to and then leave the site, than this is the page that needs to be looked over and re-done. CanGo should also bourgeon advantage of social media.If CanGo used a social media outlet such as Facebook, their fan s could leave comments and say what they like and dislike about the company. This can help fix any problems within the company. The final step in reaching a good customer base is to make sure their website is user friendly. marque sure the homepage has the most important content on it and that it has easy to understand menus for the customers to navigate. The company should also make sure to look at the reviews both good and bad and leave all of them on thither.By showing that you are not trying to hide anything the customers will have more respect for the company. . CanGo wants to implement a new applied science that involves a new layout that incorporates barcoding and automated storage and retrieval systems (ASRS). goof is proposing this new carrying into action by contrasting the new technology versus CanGos current technology. Jack assures Juan that every cost has been included in the detailed synopsis, but when Juan asks about how they are going to deal with the IT depar tment, Jack replies that they need to make sure that the entire department is focus about 70 % of their time to this project in multiple locations.He also remarks that the department has to be pulled off from their current projects, so this execution of instrument can be a priority. Prior to make the final decision of purchasing ASRS technology, there needs to be some deeper discussion as to what would happen to the security of the companys network if the IT department had to spend more time on data integration. match to Ehow website, the information technology department in an organization is responsible for the architecture, hardware, software and networking of computers meaning that putting the IT department full time on the implementation of ASRS technology, can cause improper function of the mainly IT department functions, for instance, server maintenance (Kelchner, n. d. ). Agreeing to Wisegeek website statement, if maintenance is not conducted on a computer network, regardle ss of whether the network is minor(ip) or large, pplication software usually will not run as well as expected. In some cases, a network may even experience total or partial network failure if proper maintenance is not conducted. Jacks proposal can cause CanGo redundant costs that have not been accountable for and put the entire companys network at risk (server maintenance, n. d. ). In other to make this analysis effective, Jack should meet up with the IT department first and discuss how the implementation of this new technology will impact ITs current work schedule.Jack and the IT department need to come with a plan that includes a work schedule for the new implementation without interrupting current projects. Therefore, if extra hours are demanded to complete the implementation whether CanGo will pay overtime to the IT department employees or temporary IT employees will be hired, this cost has to be added to the analysis. When choosing a strategy, every single department that is have-to doe with in the implementation should be contacted and informed about the project prior to present the final analysis.It seems that Jack didnt contact or discuss the implementation of ASRS technology with the IT department.4. CanGo consumer acquire process is in question when one of CanGos employee shares an elevated statistic that reveals over 75% of online shoppers dont end up get the products that they have selected in the website as a result, Andrew replies that CanGos website mirrors the consumers choice by applying product recognition, informative search, alternating evaluation, etc. It seems that CanGo does not have an ongoing method for tracking hits vs. purchases on their website.The problem is that CanGo is not evaluating their consumer buying process properly. Andrew clearly wonders if that high statistic applies to CanGo clients. According to Aspire website, using website metrics and tracking your leads and diversitys should play a vital role in measuring wh ats working and whats not on your companys website. Building up a biography of metrics will enable you to identify trends and opportunities, analyze your traffic data to consistently improve your sites effectiveness, and monitor your lead generation process, conversion rates, and your return on investment. CanGo should invest in website metrics because this will allow CanGo to conduct proper follow up that will confirm if the implemented consumer buying process is satisfactory (Website metrics, n. d. ).5. CanGo needs to monitor the changes in purchases so that they can modify their selling strategy. There are a few ways that CanGo can monitor changes. The company should start using web bugs on their site. A web bug is a graphic in a website or a graphic-enabled e-mail message.The Web bug can confirm when the message or page is viewed and record the IP address of the viewer (Privacy Rights Clearinghouse). This can help determine how many people are viewing their homepage and any ot her page on their site. CanGo can also apply direct marketing to their site. Direct marketing is a sales pitch targeted to a person based on prior consumer choices (Privacy Rights Clearinghouse). An example would be if the customer buys a romantic novel, then there will be suggestions for other romantic novels in a similar nature. Another method CanGo can use is behavioral marketing.Behavioral Marketing is the arrange of collecting and compiling a record of individuals online activities, interests, preferences, and/or communications over time. Companies engaged in behavioral targeting routinely monitor individuals, the searches they make, the pages they visit, the content they view, their interactions on social networking sites, and the products and services they purchase (Privacy Rights Clearinghouse). After they have done the tracking they are able to show advertisements to the customers based on their behavior.This type of marketing is used by dint of cookies, flash cookies, de vice fingerprinting and many other technologies. Whenever the customer goes to websites or social media that have advertisements on the side, the companys ad would be there if the services were something that interested the customer.6. CanGo seems to lack knowledge of unfamiliar territory. Since the online entertainment market is becoming saturated with entrepreneurs go into the industry, CanGo can definitely benefit from researching this particular market before they enter it.There are many rationalnesss for any company thats entering a new market to research it first. One reason is because its a way of keeping up with market trends, and in todays fast paced world its paramount to stay on top of the industry and business trends. Lacking knowledge of unfamiliar territory can be extremely costly to an organization. Expanding into a new market involves a great deal of market research in addition to target customers. CanGo needs to develop an in-depth understanding of market growth r ates, forecasted demand, competitors, and potential barriers to entry.CanGo isnt entering a relatively undefined market, however, its new territory for the company. Needless to say maintaining a competitive edge is an important aspect of management today because organizations pull through in a more global environment than in the past. Within most industries organizations compete with other companies that are able to provide the same goods and services. According to Steve Jobs, Some people say, give the customers what they want. But thats not my approach. Our job is to figure out what theyre going to want before they do.I theorize Henry Ford once said, if Id asked customers what they wanted, they would have told me, A faster horse People dont know what they want until you show it to them. Thats why I never rely on market research. Our task is to read things that are not yet on the page. This was a attractive controversial quote but it was how he actually felt. Unfortunately, al though he was extremely successful and considered a genius by many there were times in his career where understanding customers wants could have led to even more success, such as with his computing company NeXT.There are both and cons to researching a market before entering but the pros definitely outweigh the cons. researching your market is also very vital to understanding your target market and increasing sales. There are many reasons for CanGo to conduct research on a market theyre entering, for instance, identifying potential customers. Its important who will be using your product or service. Are they male or female? How old they are? and so on.Its also important to understand CanGos existing customers such as why would customers choose their product over their competition. A market should be prioritized based on the strategic fit and the ability for CanGo to serve them. CanGo should be able to answer questions like Are there gaps in this marketplace that can be filled? If so c an they do better than their competitors? What nourish can they deliver to this market and how much are they willing to pay for it? (Isaacson, 2011).